Privacy policy

Last updated: 2026-08-19

TRUECOM Jon Artnik s.p., trading as LYFE ("we," "us," "our"), operates this store to provide you with the Services described here. LYFE is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or purchase through the Services, or otherwise communicate with us. By using the Services, you acknowledge you've read and understood this policy.

Personal Information We Collect

  • Contact details: name, address, billing/shipping address, phone number, email.
  • Financial information: payment card details, transaction history (processed by our payment processor, not stored by us directly).
  • Account information: username, password, preferences.
  • Transaction information: items viewed, purchased, returned, or refunded.
  • Communications: anything you send us, e.g. support inquiries.
  • Device/usage information: IP address, browser, device, interaction with the Services.

How We Use It

To fulfill orders and provide support; to send marketing and promotional communications (email/SMS, opt-in required, opt-out anytime); for fraud prevention and account security; to comply with legal obligations; and to improve the Services.

SMS Marketing

Joining our SMS program requires an affirmative, unchecked-by-default opt-in at checkout. By opting in, you agree to receive recurring automated marketing texts from LYFE. Consent is not a condition of purchase. Message/data rates may apply. Reply STOP to unsubscribe, HELP for help.

How We Disclose Information

With Shopify and service providers who support our operations (payment processing, fulfillment, analytics, customer support); with marketing/advertising partners; when you direct us to; in connection with a business transaction (merger, sale); or to comply with legal obligations or protect our rights.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information from anyone under the age of majority in their jurisdiction.

Security & Retention

No security measure is perfect. We retain personal information as long as needed to fulfill the purposes described here, comply with legal obligations, or resolve disputes.

Your Rights

Depending on where you live, you may have rights to access, delete, correct, or port your personal information, and to opt out of targeted advertising or marketing communications. Contact us to exercise these rights — we may need to verify your identity first.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence, including in the United States, by us and our service providers.

Changes

We may update this Privacy Policy at any time; the "Last updated" date will reflect the most recent revision.

Contact

support@trylyfe.store — TRUECOM Jon Artnik s.p. (LYFE), Rakuševa ulica 8, 1000 Ljubljana, Slovenia.